Earlier today I was logged in to my Facebook account, when I noticed the most recent addition to my News Feed:
6 of your friends joined the group: Facebook Will Be Forced to Shutdown in 7 Days! Join and Save it!
This roused my curiosity (”Facebook might cease to exist? And this is the first I’ve heard of it?”), so I followed the appropriate links to see which ‘friends’ had joined and what was actually going on…
Only a few clicks later, and I learned the history of the case in reasonable depth, found that the dispute between the founders of ConnectU and Facebook ended last month when a judge enforced settlement between the two parties, and that the final hearing took place on July 2.
Today is July 5.
It constantly surprises me - maybe it shouldn’t, but it does - that people frequently associate themselves with things they know nothing about. The information is right there for the taking - it took me less than a minute to unravel the reason behind this group’s creation and to learn that it was no longer relevant (never mind that I still have absolutely no idea how joining the group was supposed to contribute towards “saving” Facebook).
Of the 522,484 members who are (at the time I write this) associated with this group, how many of them, I wonder, have actually taken a moment to read anything about case before joining? And how many of them have joined the group since the case was closed as a result?
There has been such rapid growth in the popularity of social networking and it is becoming an increasingly important aspect of daily life for many of us. The potential it holds for the future of communication is enormous. Even I can see this, as a mere bystander to the local geek crowd, and mostly I welcome it.
But observing the current activity of my fellow Facebook users, I feel that it will be a long time before this potential is realised. ‘Groups’ and ’causes’ are created which have no apparent value, but users see that an opportunity to be part of something is being offered to them and without any consideration - *click* - they accept it. Not to mention the endless barrage of invitations to install yet another application (hands up those who always read the terms and conditions?), so that we can say we’re biting one another, or send each other small pictures of cocktails.
Is this fun? Really?
The conclusion I’ve come to is that with the exception of a very, very small minority, people don’t really like most of the Facebook applications they install. They don’t care for many of the ’causes’ or ‘groups’ they’ve signed up for. But it doesn’t matter what they’re joining in with. What matters is that everyone else is doing it, so they must too. This is probably a primative instinct kicking in, a need to be seen to be the same as their group, and not be picked out (or picked on) for not following the herd. Such instincts probably aided the survival of our ancestors and ensured that the human race stayed at the top of the food chain, so it’s no surprise that evolution has retained these traits and we will feel these desires surface from time to time. However, I would have thought that a developed brain and the capacity for independent and abstract though were also inherent to our current status as the ruling species on planet Earth. What I struggle to understand is why so many people continue to choose ignorance over knowledge, and will respond only to these animal instincts which are surely no longer critical to their survival?
I often find myself frustrated by examples of such behaviour, which makes me sound incredibly misanthropic… I’m really not! I love the human race. The human mind is a complex and beautiful thing.
I believe that the human species is still at the very early stages of its development and that the future holds brilliant scientific discoveries, architectural beauty breathtaking beyond anything we have currently achieved, an end to world hunger, etc etc. However, I’m only going to see a tiny portion of this in my lifetime - which is a bit gutting as I really want to be around to experience as much of it as possible. So I get annoyed with people who are holding back this progression and limiting my experience. Sort of like people who talk on their phones in the cinema, but on a much larger scale.
(PS. I just checked that Facebook group again out of curiousity, about 8000 more people have joined since I started writing…)